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decor channel (up to Kou Cui Li) 99 was founded in Hong Kong to pursue implication traditional Eastern culture and Western minimalist design and style of lines into the European market, are Europe's most famous fashion boutiques shops - 10 Corso Como in Milan, Italy and Paris Bo's favor, was subsequently century fashion district of Hong Kong - Lane Crawford Lane Crawford introduced the Central Store, widely loved by the local fashion people.

After obtaining impressive results in Europe, decor channel (up Kou Cui Li) started into the Asian market, the first new image of the store in May 2005 at the Taipei Metro MALL grand opening, held earlier release of leather goods and accessories will. decor channel (up to Kou Li Cui) a new image of the leather goods shop in the main, but also with a strong design sense to sell jewelry and home accessories. decor channel (up to Kou Cui Li) of the leather bag with women mainly targeted at 25 to 45 years of mature women, all materials and imported high-quality Italian leather, style, stylish yet classic, elegant and restrained but attractive, functional and practical posted strong design details and modern urban women's work and life.

In 2006, decor channel (up to Kou Cui Li) started to develop the Mainland market, the first shop in Shanghai that has made significant achievements, high-quality brand image and reasonable price, the products meet consumer demand by fashionable women's appreciation and love. With the new store opened in succession in 2007, decor channel (up to Kou Cui Li) will begin a more robust pace of the fashion tour in Mainland China.

Pathfinder success of the Shanghai market proved decor channel (up to Kou Cui Li) of brand and product market potential, made 100 million Fortune Trading (Shanghai) Co., Ltd. as the holder of the brand's branch in Shanghai in the hope and the Mainland Agent jointly develop a common future success.