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"Diamond is the gift of God, we are messengers; diamonds from the date of the birth of their marketing to flip different." Into the diamond area since 1999 has been, HIERSUN (Hanson), the chairman of the International Diamond Mr. Li Houlin, they want to like George Armani, as the world aspire to create a fashion brand. A brief statement of the diamond industry with nearly 10 years of experience, Hanson keen market sense to realize that "every 10 sales of diamond jewelry, there are seven demands of marriage", then, as "only a diamond cutter to really gives the diamond a second life, "the general, from 2006 Hanson create a new market segment - targeting the wedding market in the global diamond brand," I Do "has become the industry's first pure wedding ring brand. Two years, defined as the global model of the I Do wedding ring wedding ring, without any compromise in quality, similar to self-demanding process the request, the trend is to guide the design, presented to the world the world's most beautiful wedding ring jewelry, franchisee and the luxury market to win wide acceptance. However, the Hanson brand on the I Do's "ambitions" are still more than that, in addition to accurately segment the market's biggest piece of cake, accompanied by "emotional marketing", "visual merchandising", "Experiential Marketing" series of the introduction of innovative marketing ideas, I Do also carries a greater dream Hanson Group, the completion of building a global full-service chain based on, I Do may be the future of the international diamond industry, the most brilliant and most fashionable style of a teeth. "I Do" wedding minister from Western classical and new questions and answers, it is an oath, but also shows the positioning I Do "model of the world's wedding ring," the confidence and determination. The whole world knows, the most beautiful wedding ring - I Do is the ultimate expression of the best token of love, as her sacred name, represents the commitment of the ultimate love. "I Do - I do" a man of responsibility commitment, trust is a woman of marriage. Only this one, just enough to express the love of the marriage between the firm. I Do which is sacred, irreplaceable lies. I Do, as the diamond itself is eternal life, emotional Ming-card brand. "The value of diamonds and decided to show it is a luxury status. In most marketing theory, the diamond will be classified as a luxury. This is not wrong. 作为 luxury, it will be a lot of luxury features, "Hanson would understand diamonds, chairman of marketing innovation. "A consumer psychology, I think this is a new luxury individuality of consumer psychology. That consumer spending for luxury goods is their design, brand culture. For example, I can wear an Armagh Nepal's shirt with a pair of 50's shoes, I like Armani, not to show off, but shows a taste and personal preferences. " In fact, China's diamond market, and the brand market is not fully formed, the real demands emotional brand identity, it is this point, I Do for Hanson saw the opportunity. In addition to love, confidence and determination, the emotional content in I Do, by also giving the feeling of a deeper - "responsibility." I Do know that wedding ring on the responsibility of the performance of significance, so in the design, quality and workmanship, without compromise. In order to achieve the world's most beautiful wedding ring, I Do all of each diamond from South Africa, the world's top diamond origin, and after the most rigorous and careful selection; the same time, in order to ensure the fresh style, I Do introduced nearly every year the world's classic wedding ring section 100, are each a wedding ring jewelry design by internationally renowned master of design. On the other hand, I Do brand more of the responsibility and love blend. May 2008, in Wenchuan earthquake came the first time, HIERSUN (Hanson) for the relief agencies on the international diamond donated 20 million yuan, and thus the establishment of "I Do Save the Children Fund", the Fund will mainly for the relief of the affected children and children living in poverty. Hanson Group said, "I Do want to become a commitment, responsibility and confidence in the endorsement."