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Senda Group was founded in 1977, is a national large-scale enterprises, the national shoe industry pacesetter, the National shoes, sneakers Professional Committee of the units. Group owns seven member companies and 48 sales offices. 11,000 employees, of which, 1508 secondary school students and research staff person; company covers an area of ​​4,000,000 square meters, with net assets of 530 million yuan; Senda mark in nearly 20 countries and regions, 42 major categories of trade mark full registration on, is the first Chinese shoes industry well-known trademarks, trademark value reached 2.842 billion yuan, into the ranks in 20 major brands. Senda Group earlier level of integration with the world's footwear, currently in Italy, Australia, Hong Kong and Shanghai, Guangzhou established a five shoe design center and information center, with world-class master of nearly a hundred designs, world-class mechanical line ten. Senda card courtesy of high profile men and women shoes, fashion shoes, gentleman shoes, casual shoes, versatile footwear known as "leather excellent material, exquisite technology, the comfort, the Four Seasons New Wave" much consumers love. Senda shoes in 1991, has won the title three departmental standards: in 1992 by the former Ministry of Light Industry, China Leather Industry Association and the National Consumer Association awarded China Top Brand; 1993 by the National Bureau of Technical Supervision, China Association for Quality Inspection National Center for Standardization shoe as "China's first shoe king"; 93/94, which won the Ministry of Domestic Trade and other seven ministries awarded the "Golden Bridge first"; December 1995 won the "Golden Bridge first," "China leather logo famous brand "," 96 China Leather Shoes King "three awards; 93-99 years has won the" ideal consumer brand "," the actual purchase of the brand, "" shopping preferred brand of "three first. May 99, awarded by China Quality Management Association, National Quality and efficiency of advanced enterprises, and won the Special Award. May 8, 2000, the party and state leaders Jiang Zemin and his entourage visited the Senda Group. In March 2001, Senda shoes by the State Quality and Technical Supervision identified as the first national inspection-free products. Senda people committed to the pursuit of the maximization of the market, through the implementation of "into the city, into the shops, play a leading role, first-class" marketing strategy, build a marketing network covering the whole country, currently ranking in the major cities before 1000 in large shopping malls are Senda counter or boutiques, major cities in the country built 2,000 stores. Senda market share, market coverage and sales are among the nation's first peer, and export the United States, Japan, Australia and other 11 countries and regions, the National Board of Trade, a sample survey showed that: Senda market share reached 31.9%.