description

Australian birds Xiang Shoes was founded in 2005, is the leading integrated footwear business, design and sales. The unit specializes in the development of PU, fabric and other special materials, fashion shoes, product trade mark application for "Australia Cheung birds." The unit invested heavily in the formation of elite senior management team, to conduct a comprehensive market research, brand positioning, product development, production co-ordination, marketing, branding, etc.; company has a new, improved marketing, franchising, operations management, logistics and distribution, branding, image maintenance, retail terminal management and training system and the professional, efficient and rapid response mechanism of the market. We will concentrate on operations, customer value focused, high quality products and services, the modern marketing concept for the franchisee, "to create a low-risk, high return investment environment." Second, the market positioning of 25-35 years old, with modern and trendy urban young women office lady, living in the city's intellectual class, family economic conditions were better housewife. They have the following psychological and consumer characteristics: to highlight the personality and achieve group identity, Worship without capitulation, economic independence, know how to enjoy life and the importance of cultural taste and enjoy the popular aesthetic experience, the pursuit of herself attitude towards life, refused to accept mediocrity and too traditional things. Third, the product positioning followed the tradition of exquisite Italian shoe-making process, close to the European fashion, to provide comfort to the price of the public, popular, high-quality value-fashion footwear. ◇ Product Series: alternative fashion series: This series of avant-garde fashion shoes, fashion, personality, shape changing, is the pursuit of fashionable urban young women show personality choice; romantic elegance Series: This series is simple and elegant shoes, mature, flatter enchanting, elegant, better performance out of a woman's tenderness Chuo state, letting the lady dressed up with a full gentle style. Classic Series: This series is fitted shoes, simple, elegant, comfortable office space for the women in the workplace and out to add more temperament and self-confidence; leisure series: This series of casual shoes, lovely, relaxed, comfortable and women in the workplace work after the casual, home of choice;