description

Brand status Brand Description: Clinique is the world's top cosmetics brands, production and sales of high-grade skin care, makeup and fragrance products. Since its inception in 1968, Clinique skin expert in accordance with its formulation development, Allergy Tested, 100% fragrance free, high quality skin care and makeup products are recognized by users around the world. Clinique's mission is to satisfy every user's unique skin care needs, and varies based Clinique three-step skin care is the best expression of this idea: use the Clinique soap before cleaning the skin, then use Clinique Clarifying Lotion clean up the cortex, and finally use Clinique moisturizer to nourish skin. Brand positioning: the entry-luxury brand which the primary brand, price is relatively lower; focus on skin care, has a Duo Pike doctors participated in the study formula. Brand Style: simple, elegant, professional and trustworthy advocate services. Target customers: fashion than younger groups and sensitive skin. "Clinique, together with the university, together with Clinique into the big companies", Clinique's phrase slogan is revealed the true target population Clinique.

Operating conditions Product Category: main line: skin care, deputy Line: cosmetics, fragrances; Business model: do not stress the brand association, to maintain the relative independence of individual brands Sales channels: high-end department stores, and try to cooperate with the cosmetics chain.

Manufacturer Status: U.S. Clean Laboratory Co., Ltd. Manufacturer basic profiles: Clean Laboratory Co., Ltd. is a world-renowned high-end skin care, makeup, hair care, and fragrance products, manufacturers and distributors. Founded in 1968, Clinique (Clinique) brand name skin care and makeup products, all products are all Allergy Tested, 100% Fragrance Free. Our products meet the needs of different skin types, from first-class expert in the development of skin invention. Clinique's skin care products, skin care the most critical basic three steps: cleaning, clean the cortex, moisturizing.