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Basic information International brand: Elizabeth Arden / Eilzabeth Arden Origin: United States Brand status Brand Description: The early twentieth century, a visionary with dreams of women entrepreneurs with 6000 U.S. dollars, in New York's most fashionable Fifth Avenue opened a world-renowned Red Door Salon, from Elizabeth Arden opens the legendary history of this classic brand. Today, Elizabeth Arden has become more than 90 countries around the world and the region round the world-renowned beauty brand, its products covering skin care, makeup and fragrance. In 2002, Elizabeth Arden is invited to the customs of thousands of international stars - Catherine Zeta • • Jones as its brand ambassador, speaks Arden's international status, but also for the beautiful new curtain opened. In the history of the past century, Elizabeth Arden has always represented the best things in the world - traditional and financial technology, elegant and financial innovation. Elizabeth Arden has the most perfect care, makeup and perfume ... ... it is the embodiment of beauty, the ultimate classic of modern beauty. Brand Positioning: The brand was founded by the beginning, Mrs. Arden Elizabeth Arden to adhere to the highest quality to be synonymous. Today, Elizabeth Arden still following this concept, innovative research and development, sustained leadership and direction of fashion beauty care, all Arden products is the most innovative and most enduring. Brand style: "Elizabeth Arden is committed to world-class products, attentive service, exceptional charm, beauty of Chinese women to open their hearts, becoming the most trusted brand of women!" Target customers: honorable, high-end customer base of women

Operating conditions Product Category: main line: skin care, fragrance; vice line: make-up; Business model: in August 2005, Elizabeth Arden end market in China for over ten years of agency business model, change the direct operation by the U.S. head office. Sales channels: the large-scale high-end department stores.

Manufacturer status: U.S. company Elizabeth Arden • Manufacturer basic profiles: the early twentieth century, a visionary with dreams of women entrepreneurs with 6000 U.S. dollars, in New York's most fashionable Fifth Avenue opened a world-renowned Red Door Salon, opened from the classic Elizabeth Arden Brand's legendary history. Today, Elizabeth Arden has become more than 90 countries around the world and the region round the world-renowned beauty brand, its products covering skin care, makeup and fragrance.