description

Hermes (Hermes) Brand Description:

Hermes brand pronunciation: Hermès is French, very Duoaimashi (Hermès) fans often mistake their pronunciation, posters, web series compiled to provide the correct pronunciation: Air-mez, note that the first letter H is not pronounced, Do not read as "Hai Mashi" Oh.

All of the products to the fine to the United States, impeccable, is Hermes (Hermes)'s goal. Currently Hermes (Hermes) have 14 series products, including leather goods, bags, scarves, men and women clothing line, perfume, watches, most products are hand crafted, no wonder they called Hermes (Hermes ) product for the thoughts are deep, high quality, content rich, exquisite works of art. The Hermes (Hermes) fine, scattered through its more than 20 countries and regions, more than 200 specialty stores and into the fast-paced modern life, let the world return to the embrace of traditional elegance.

After 160 years of wind and rain vicissitudes, Hermes (Hermes) family, the joint efforts of several generations to the brand name of Far Eastern students. In the early 20th century is coming, the Hermes (Hermes) had become the French representative of the typical luxury consumer goods. 20 years of the 20th century, grandson of the founder Emile Hermes brand has commented: "movements and elegant leather goods created the very traditional."

At first, Hermes (Hermes) is a city designed for the Paris production of a variety of supporting carriage horses decorated with exquisite shops (from Hermes (Hermes) of Logo history can be seen). In mid-1885 at the Paris Exhibition, Hermes (Hermes) won first prize for such products. Since then, the Hermes (Hermes) Charles, son of the Emir to build store, saddle and other goods production and sales, and retail.

With the emergence of automobile transportation and development of Hermes (Hermes) start changing products, superb craftsmanship of its products being used in other, such as wallets, bags, handbags, watches, belt, and some Sports such as golf, polo, hunting and other necessary aids, also designed high-end sportswear. Hermes (Hermes) brand products are used all the most superior advanced materials, process-oriented decor, exquisite detail, with its excellent quality has won a good reputation.

In Hermes (Hermes) of history, yet another sensational news event, is the Prince of Wales in 1920 for the design of the zip golf jacket, a leather garment in the 20th century the first successful design. Hermes heir to cover fourth-generation Long and , in the basis of its leather products, has developed a perfume, the first new class of stickers, etc., to the 1960s, the company has grown in strength in the Hermes there are all kinds of fashion and perfume and other products.

In 1970, Hermes (Hermes) is only a family of pure handicraft factory, but 15 years later, Hermes (Hermes) brand has developed into a boutique for the production of super-senior multinational companies to expand sales by 5 times, now, Hermes size of the company is still expanding.

"This world there is no fixed dress pattern, only natural to open personal side show Invisible Target was created by Hermes." Veronique nichanian Hermes Men's designer says.

Hermes has been adhering to the extraordinary excellence, extreme gorgeous design, service to those with confidence, and determination of the chic men, demanding they adhere to enjoy the best things in life-giving, enjoy high-quality leather, excellent material, perfect cut trousers. Comfort and originality, does not meet the tide, do not express themselves as Hermes deliberate pursuit.

Hermes (Hermes) Brand Profile:

Country: France

Creation of age: 1837

When entering China: 1996 to enter China, in Beijing, opened the first Hermes (Hermes)

Created: Thierry Hermès

Headquarters: 24 rue du Faubourg Saint-Honoré, Paris, France

Women designers: the late '90s Martin Margiela any Hermes (Hermes) Women's Design Director, 2004 by Jean-Paul Gaultier has succeeded

Men Designer: Shani An (Veronique Nichanian)

Hermes (Hermes) scarf:

In 1937, inspired by the jockey jacket triggered the birth of the first Hermes scarves. Hermes (Hermes) is not a piece flat slippery scarves of silk, but a thin vertical bars of wire cloth, which is the thread woven combed the shaft again, and there is not easy to fold. Sometimes, in order to make scarves and more features will further weave process with floral patterns, such as honey, and horses.

Colorists in accordance with the designer's logo, selecting the right paint, each color must be a special steel frame, the use of screen printing principle, to scan one by one uniform color paste in silk. Each party scarf how many need to brush paint it according to the requirement of design, typically 12-36 species, 37 species reached the highest.

Color decisions, then it started printing, and then cut to 90 cm square scarf. Fixed color is also a tedious work, must be floating, steaming and drying and other procedures, the color will not fall off. Finally, the Department of Human handmade craft sewing embroidery mouth, folded edges, one elegant outstanding scarf, is completed.

Screen printing processes, the computer can be used to replace, but Hermes (Hermes) insisted on hand-coloring. Curling do not have to sewing machines, but the hand-sewn, Hermes (Hermes) the theory is: a perfect picture, the most important thing there is a phase contrast of high-quality frame it fixed, be called perfect, wire Once attached, affixed to the edge, as if the flowing patterns, and distortion of the. Hermes shows great dedication to detail. Hermes (Hermes) is relying on such details, won the hearts.

Hermes silk paste, only 90 square centimeters this one specification. Each side Hermes (Hermes) weight scarves, and only 75 grams. Since 1937 to now, there are 900 different models of Hermes (Hermes) square scarves available. Hermes has an unwritten rule that every year there are two scarves series appeared, each family there are 12 different design styles, of which 6 are new design, the other 6, is based on the original design for the re-match.

Hermes silk production, bringing together numerous exquisite craftsmanship, all of them to Lyon area as a base, complete from design to production, must go through rigorous seven workers continued: topic concept to final design patterns characterize the color of → and the color combination made net → → → polish color print processing staff income side → → quality inspection and packaging. In this way, each with a scarf through the layers of barriers, would take 18 months to be born. Production of a Hermes scarf, just as a worthy collection of art, unique and charming.

Hermes (Hermes) "Kelly bag":

50's heyday of the birth of Hollywood movie stars, the lack Hermes lovers, among them the 格雷斯凯丽 later became Princess of Monaco, she was very fond of Hermes handbags, licensed by the Monaco royal family, love of horses Shi produced handbags for officially renamed the "Kelly bag." Saddle bag from the Hermes handbag, there was 28 cm, 32 cm and 35 cm in three models, 1968, "mini Kelly bag," published in 1980, "Kelly bag" series, increased The new 40 cm. So far, Kelly bag is the best-selling handbags. Should be one that Hermes handbag made their production has also inherited the tradition of sewing from start to finish by one person, and marked with numbers. This is to facilitate the repair of customers, but also reflect the Hermes (Hermes) craftsman's pride in their craft.