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U.S. footwear company employs more than 20,000 group name, group company to OEM American and European international brand sports shoes and industry reputation, before Welling Investment Co., Ltd. in Taiwan over the sports and leisure goods and clothing sales. Since 2004, Wei Ling Investments Limited in its successful experience in Taiwan, across the Strait to domestic development, and actively develop the domestic sports and leisure products direct sales channel. On December 11, 2004 the Ministry of Commerce announced the central opening of foreign license when operating domestic retail business, Welling Investment Co., Ltd. Chongqing municipal government immediately set up in Chongqing apply for permission to fly the odd Sports Ltd., operating sports and leisure goods retail business. China will host the 2008 Olympic events, sporting goods business opportunities in the domestic market of Chongqing as the country's key sporting goods market. Will certainly be more prosperous, so choose just the odd flying rising star city ─ ─ Chongqing into China Company starting point, "starting with the development of Chongqing, China to enter the world," the ambition to carry out business. The company even hired Italian designer line with China's sports and leisure wear shoes, holds "free romantic fashion" brand style. By the Company the plot 30 years of footwear experience, the Chinese ambassador to manufacture the most comfortable shoes to wear , and all kinds of sports and leisure apparel and fashion accessories. To "FESDA" trademark registered in China and around the world. The company will be huge amounts of money through various plan, elevation, do media advertising, and to the persistence of "fashion free romantic" spirit held various activities to attract 18-year-old ─ ─ 35-year-old consumer group to target, seize their hearts. and to "fashion comfortable and durable" products to win consumer recognition. With great strength and confidence in the future this company will soon be set up in Chongqing, the main business district shops, and the main stronghold is located in Chongqing dealership is expected within a year "FESDA" as the mainstream sports brand. Will in Chongqing widely circulated.