1964-1970 BC, people understand that the meticulous fashion hair, shine a mirror, so little hair. Over time, the scalp serious "suffocation", resulting in a variety of hair and scalp problems.
Francois Dalle, president of L'Oreal was found in this issue, he organized a research and development experts to address hair and scalp health care products.
June 2, 1964, with the birth of poetry KéRASTASE card, has since become a hair stylist expert care.
1970-1980 BC: Hair care for the concept of seventies of the twentieth century was an unprecedented success.
Hair has become a new industry, KéRASTASE Kerastase hair salon as a "beauty parlor", where people can be supple shiny and healthy hair.
KéRASTASE Kerastase global footprint has covered 14 countries, 30,000 professional hairdresser selected using KéRASTASE Kerastase products.
1980-1990: Kerastase hair care has become the global authority of the brand.
Always innovative ideas. KéRASTASE Kerastase women of this age change is to understand the requirements. Hair coloring, bleaching light, became a permanent perm hair 80s fashion, it also brings dry and sensitive hair.
KéRASTASE Kerastase introduced different product lines to provide professional care to make hair stay healthy.
KéRASTASE Kerastase L'Oreal research and development of advanced research directly into contact. More than 2,000 scientists for the hair, scalp and skin of healthy and continue to create new molecules and active formulations.
By the year 2000, higher demands and expectations of women has advanced KéRASTASE card poetry ongoing basis. Personalized service become the people's needs. Each consumer has different needs, as a unique person, their unique service requirements.
KéRASTASE by Kerastase hair salon, to convey a new service concept: KéRASTASE Kerastase hair consultants able to blend high quality and comfortable service, so guests have the perfect hair and physical and psychological care.
2001 KéRASTASE Kerastase Hair Spa has launched a new concept, with "professional and effective, feel comfortable and hair scalp care," so that customers get to enjoy supreme comfort, the effective improvement of the hair or scalp conditions, but also to get a kinds of physical and mental relaxation and pleasure.
Kerastase brand theme
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