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mi-tu in Italian translation, "I you" mean, designers that "people can use clothing to express people's inner world, showing the most beautiful side. clothes and know how to speak, to increase communication between people." Italian designers and brands from Hong Kong companies jointly established, both sides of the fashion is full of enthusiasm, upholding each of the independent Women have an extraordinary temperament. With this belief, mi-tu success of the brand founded in 1998. Hong Kong's first store opened in Tsim Sha Tsui in 2003 to extend to the downtown shopping areas such as Admiralty, Causeway Bay, Sha Tin, Kowloon Bay. Brand also extended to the domestic market such as Shanghai, Beijing, Shenyang, Chengdu, Xi'an, Guangzhou and other places. In just four years, high-speed extended to a total of 26 stores. Program in 2010, the brand will open 45 stores expected in China and Hong Kong. mi-tu has been insisting that not only the idea of selling fashion to customers in 2006, the introduction of Hong Kong's First Intelligent Fitting System for Women on the pursuit of fashion has been to provide comprehensive services to individuals Pei Chen and image guidance in order to bring out the latest trend information, so that they have a new look from head to toe image to meet the modern Women who desire and demand. From the design of mi-tu, can be found in a variety of clothing styles to meet the needs of Women have different life, so pay attention to women's fashion sense, whether at work, appointments, meals, or to the party, at any occasion can be the courage to express themselves temperament of fashion. Women are Pei Chen aims to their own unique style, so that they confidently walk on the size of social gatherings in the day and night, any change in the interpretation of different occasions fashion.