noveli
noveli, noveli Fashion, Casual brand2024-04-26 13:04:28
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1907, Novéli established in British colonies - the Virgin, beginning the French, have respect for the meaning of strength.
1967, by the impact of global youth culture revolution, blue jeans Veyron launch, the then chief designer BOMAN SWICH be blue jeans Veyron profound cultural meaning, emphasizing the integration of culture, promote diversity and oppose the social and industrial irreparable harm to the environment, undermine local culture against multinational corporations, to become the world's people wearing the same clothes, eat the same thing, no personality. Advocated a simple lifestyle and relationships. As a unique brand of blue jeans Veyron culture and full of personality, products, and even jeans become synonymous with it.
In 1992, the jeans into the Chinese market, with its unruly style, fashion for a time in China, but also lead to competing domestic jeans brand imitation.
In 2002, Novéli brand across the board into the China market,
In 2003, Garments Co., Ltd. was established in Hangzhou Wei Lei, solely responsible for mainland China to promote blue jeans Veyron.
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