Brand Positioning: The chain of upscale children's clothing brand.
Brand core values: freedom of healthy pure
Brand slogan: Love unrestrained
Business philosophy: commitment to the health of young children products and services.
Design Style: fashion, leisure, comfort and fun
Design Concept: from avant-garde fashion in Hong Kong
Product Positioning :3-12-year-old urban children, large, the ratio of 4:3:2 children, male to female ratio 4:6
Product Category: T-shirt, shirt, jacket, coat, vest, cotton jacket, down jacket, jeans, sportswear, coats, children coats, slacks, skirts category, sweaters, bags, stationery, ornaments, cartoons and other materials, introduction of new models every quarter for more than 300.
Kena Rae is not just a children clothing brand, more stylish way of life is a child advocate, facilitator. The future, Kena Rae will seize this opportunity to the rapid development of children's clothing industry, China and the world to become the flagship brand children's clothing industry, and eventually become a world-class strong brand children's products.
"Kena Belle" brand was born in the international fashion capital of Hong Kong, Department of the Hong Kong Bank of peak international professional children's clothing products brand, products and services marketing network all over the world. In an effort to "kena Belle" brand development in mainland China in 2006, Guangzhou in Guangzhou, China set up two-Ka Clothing Co., Ltd., solely responsible for "Kena Belle" brand in mainland China design, production and R & D, sales in one operation.
Double Ka Garments Co., Ltd. in Guangzhou from the date of inception has been to follow the "people-oriented, quality as the root" management philosophy of "quality first, service first" purpose, service groups, the majority of customers, close to the international clothing trends perfect in innovation, pioneering the development.
In product R & D, two-Ka Clothing Co., Ltd. Guangzhou to "kena Belle" brand has established a world-class team of designers and fashion design with world-class companies, real-time information access to the international clothing trends, leading the Chinese Children's clothing fashion.
In production, combined with the company for many years in international children's clothing brand OEM production of advanced scientific management, with a high degree of quality awareness, stringent technical team to ensure that the "kena Belle" brand children's clothing with the highest production quality standards of long-term.
Operating in the market, the Guangzhou Garment Co., Ltd. to double-Ka "kena Belle" Kids continue to manage the brand and channel innovation, and speed up the garment industry, the integration of upstream and downstream industry chain speed, to enhance competitiveness of the brand overall, while actively promoting the process of Chinese children's clothing brand.
Looking to the future, "kena Belle" will be based on creating value for the customer, to create opportunities for employees, creating benefits for partners, the mission of social responsibility, entrepreneurship and service to the people, contributing to society, to be the international well-known branding efforts.
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