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Hanitiger Tigers Silly Nigerian core values: respect, service, innovation, responsibility ☆ business objectives: 1. Children's wear fashion brand in China pioneer in building 2. Build the best children's wear brands; 3. Build domestic largest production base for exports of children's clothing companies ☆ cultural connotation and philosophy: 1, adhere to the highest industry and professional standards 2, promote the establishment of character, personality 3 stretch of corporate culture, customer focus, to meet the customer's maximum demand for quality 4, to establish and use appropriate to the business of the most effective management model 5, the company provides excellent work environment professionals ☆ management policy: people-oriented, brand Industrial, innovation ☆ talent: not race horses, everyone is Maxima; stretch really talented, he was rushed off heroes. ☆ job creed: Lured by Cheng; credit-based; shared interests; the development of win-win ☆ style of work: today, and today completed; forewarned is forearmed, while not pre-waste, but also have strong execution; ☆ image slogan: "Kids do fashion pioneer brand in China", "childhood of the excitement ------- Tigers Silly Kids Nepal" ☆ management philosophy: business ideas business first business, the pursuit of product management, talent management , brand management synchronization. Brand Meaning: Tigers Han Han Niger Nigeria brand is the Tigers out of the story of evolution, this cute little tigers are cute, sincere, playful personality and humor without losing the embodiment, the full embodiment of the Tigers foolish Nigerian brand of cultural meaning and the pursuit of . Brand Appeal: Tigers foolish aspirations of Nepal and the object is the pursuit of fashion, full of personal taste and character groups of children, it is these children's imagination and expression excellent with children vividly modern interpretation of the concept. Consumer culture: the pursuit of individual style of living conditions of children the core values of the brand: Pioneer of Chinese children's clothing fashion brand positioning: mid-range. Consumer groups Positioning: 3 ~ 7 years, 8 to 12 years old, 13 to 15-year-old new new three-phase urban children. Product Category: T-shirts, jackets, pants, Qun Shan, sweaters, padded, down jacket, jeans, sportswear, fashion shoes, casual bags, accessories, cartoon goods.