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DIADORA was established in 1948, near the Italian places Montebello, a sports shoe called the "Silicon Valley" area, and other local companies, it just started climbing and by the product is composed of walking shoes, The product is known as the hiking boots and boots was the prototype.

Subsequent diversification of technological progress and movement of products also changed DIADORA concept; This achievement has DIADORA following the world-famous ski and leisure shoes after a series of classic.

Starting from the seventies and eighties, the world soccer and tennis are branded with DIADORA logo, a new marketing strategy began to grow during this period, and led directly to many of the most popular titles to become DIADORA spokesman.

Since then, all series of products for the public DIADORA demonstrated unparalleled charm, thrilling penalty and overtime. The first win of the DIADORA brand spokesperson martin Reagan, followed by tennis star Russ, Bjorn Borg, and soccer star Bettega, Cabrini, Zico Berger led the brand rose to an unexpected height, while the Azzurri (the Italian national team) are also within the next few years continue to honor the products wrapped in DIADORA campaign. Now, as we present this remarkable is Roberto Baggio, Christian Vieri, and be enthusiastic Jun Huang Mission Italian giants Roma.

At the same time, sponsorship began in athletics, cycling, and basketball fields Formula rooted in these places, the great stars, top athletes and world champions are wrapped in DIADORA product campaign. All these companies are sponsoring sports events began, and covers all areas of the final, the brand's success to a hard to reach the heights.

In order to enhance DIADORA as the top male and female athletes, the capacity of the main sponsors, the company began establishing a footwear research and development center engineers, and started and the Milan Institute of Biological Engineering Center of cooperation, this time leading position as The team was even a plastic surgeon to join. The first scientific and technological cooperation also highlights DIADORA footwear design and development environment, and subsequent integration into a footwear advantage is the design, thus making the brand well in the market even more remarkable .