36 once the International Ltd is a brand, R & D, design, production and distribution of sporting goods as an integrated company, its products include sports footwear, apparel and sports accessories, under the jurisdiction of 36 once (China) Co., Ltd. , 36 once (Fujian) Sports Goods Co., Ltd., 36 once (Xiamen) Industry & Trade Co., Ltd.. 2005, 2006, 361 ° have access to the "China Famous Brand" and "China Famous Brand" and so on, rapidly growing leader in the industry.

As a national sporting goods industry's leading brands, 361 ° has been to support the development of sports undertakings in China mission, have sponsored the China Table Tennis Super League, Zheng Kaiguo International Marathon, Kinmen Marathon, the National Diving Championship and Olympic trials, the Chinese University Basketball Super League (CUBS) and a series of events, comprehensive help Chinese sports take off. 2008, 361 ° contract Guangzhou 2010 Asian Games sports apparel senior partner, became China's first intercontinental Games sponsor sporting goods brands, together grand passion, achievement of national sports industry's bright moments. 2009, 361 ° sign Yue Yaao Council (OCA), was named the official worldwide sponsor of the OCA, is the only award in the field sporting goods business.

Over the years, with global perspective and forward-thinking, 361 ° were constantly driving breakthrough business by leaps and bounds, in November 2006, in "China Central Television broadcast the 2007-2008 sports partners," a tender money in defeating international brand in the sensitive period before the Olympics break the monopoly of the top international giant resource situation, to achieve national brand against a landmark international brands great breakthrough; 2008, 361 ° signed on as a moderator and photographed CCTV5 press clothing suppliers, marked a highly integrated sports marketing model began, 361 ° with CCTV5 this important window of foreign exchange, a comprehensive display of brand internationalization and product specialization of the image.

Unique corporate culture, the rapid development of enterprise to the source power, 361 ° has been adhering to "loyal, pragmatic, cooperative and efficient" core values and the "implementation of the action force Li Ji, Xue Xi force that is competitive" consciousness, constantly writing on 361 ° legend. Domestic company is committed to a comprehensive upgrade of enterprise management, in cities such as Beijing and Guangzhou, have established R & D centers, logistics centers and public relations firm Beijing, Guangzhou Asian Games project execution center, a smooth R & D, logistics and enterprise information integration management system. External 361 ° in the rapid development of the city has spared no effort in fulfilling corporate social responsibility, active student participation, poverty alleviation, disaster relief and a series of social welfare activities, in 2008, "5.12 Wenchuan Earthquake" took place the next day, 361 ° quickly respond to the disaster areas have sent money and goods over 10 million yuan, with practical actions to society.

Has been, 361 ° of people carries with sports, on business, society, "more than once loved" brand belief in "shared win-win" under the guidance of the core concepts, to promote the development of sports and make unremitting efforts and commitment to become a respected global sporting goods brands.