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Levi `s Brand Levi `s 150-year story 1829

Levi `s founder Levi Strauss was born in Germany Buttenheim. 1853

At that time the gold rush attracted Levi Strauss came to San Francisco, he used the first pair of jeans made of canvas, because jeans are very durable, wear resistance and toughness with high strength, by the majority of the workers digging gold welcome. 1855

Imported from France by Levi Strauss denim blue, used to replace the original canvas, significantly enhance the functionality and appearance of the jeans. 1873

In order to contain gold gold workers, especially in the Levi `s? Jeans back pocket an additional rivet to strengthen its durability. In the same year, Levi `s jeans back pocket more curved seams double stitched, known as the Arcuate Design. 1886

Levi `s jeans to trousers with a leather after chapter, Chapter skin test to show a degree of Levi` s jeans tough game - two horses pulling at both sides of the Levi `s? Jeans, in fact, Levi `s jeans also won this competition. 1890

Levis Strauss jeans company for the first time coding, the world-famous 501? Is the Levi `s first pair of jeans model. 1936

Levi `s in the back pocket of jeans with red coat of arms, as the authentic Levi` s logo. 1954

James Dean and Marlon Brando, the two stars, both in the hit movie wearing Levi `s jeans. 1974

Levi `s launch of the washing line jeans. 1978

Although there are many different designer jeans brand into the market, but the Levi `s? Sales still exceeded 20 billion mark. 1980

Jeans sales success of that mark up to 502,000,000 pieces. 1984

Levi `s become the 1984 U.S. Olympic delegation on behalf of clothing, and Levi` s 501 Blues for large-scale publicity. 1986

Levi `s jeans began producing pre-holes, tattered jeans. 1995

www.levi.com site officially opened. 1996

Levi `s Vintage Clothing (LVC) officially on the market, which is based on Levi` s? Classic model made engraved series. 1999

REDTM series was born - another innovation of the 21st century jeans

2000 Levi `s jeans series of three-dimensional Levi` s Engineered Jeans available. 2003

Levi `s 150 anniversary of the establishment, and the 130 anniversary of the birth of jeans. Type 1TM series was born the same year. 2004

Levi `s new release LLS (Levi` s Lady Style) series, designed specifically for Asian women, slender sexy.

This world-class classic Levi's jeans brand since its founding in 1853, while undergoing a lot of ups and downs, but still stand the test of time, hippies from the sixties, seventies punk, 80's mods, nineties Hip -Hop, keep walking in the forefront of the trend. Can stick to now, a little more Levi's own spirit, the spirit of upholding the original 501, based on the continuous trend of breeding a new generation of standards, more casual brand from a single pair of jeans, and then evolved to be able to express the style of more dollars, more levels the attention of rich brand.

When LeviStrauss founded Levi's, everyone's focus has been on its jeans, the jeans are made of materials produced by addition to the above, there are proprietary technologies and unique offerings dyed sewing technology and the ever-changing cut, far-reaching. Although new winter series of washing and cutting the jeans to attract foreign tourists, but also did not forget to join the T-shirt, sweater, sweaters and other basic apparel, Levi's products and features, including rivets, red label, leather label, joints line, buckle, etc., which make integration more complete series, inheritance in the innovative spirit of the times, certainly comparable to first-class fashion brand.

Levi `s founder Description:

LEVI'S from the western United States one of the most famous names. It is also the world's first invention jeans were Levi Strauss (Levi. Strauss) name.

Levi Strauss in 1847 at age 17 emigrated from Germany to New York. Almost do not speak English, he first few years in the United States for his two elder brothers working. KFC in New York and around the remote towns and villages everywhere, selling fabrics and household items. Sometimes he even slept in the street or in empty car room overnight. California gold rush of the news quite fascinated by the young Strauss, but in 1853 a boat sailing to San Francisco.

He brought rolls of canvas tents and caravans used to sell to the rapidly increasing population. But he found a better use of canvas, because an elderly long gold said he should sell that can withstand rough use digging gold trousers.

Mai Buwan the canvas so he has ordered sent to the tailor Carpenter The first Levi's jeans. On that day, Levi'sR legend was born.

People of this tough jeans runners, have spread. Soon after the young Strauss in San Francisco opened the first store. He produced many waist pants. After he gave up canvas, denim instead, it is to not change color in the French textile indigo dye cotton woven tough.

Strauss during the period from 1860 to 1940 for the original design a lot of improvements, including rivets, ensure the skin horse arched double standard and the standard flags after the bags, and now these are the world-famous Levi's jeans authentic logo.

Levi Strauss company did become American tradition, people around the world, it represents the strength and spirit of the western frontier.