Such companies, because they show the image rather than sell their products increasingly popular. Italian Breil's (Italian Breil) is one of them. Breil watches and jewelry popular with its target customers welcome, but the brand image of the first thanks to its own advertising as well as by the famous film director with an accurate selection channel and destined to be a successful business video. Imagine the nineties of the campaign, was successfully proposed a new slogan "Do not touch my Breil", the company still uses the slogan.
So far, the transformation of the concept of store appearance Breil task is not easy. Breil turned to an Italian studio, the studio has undergone transformation over the past several well-known companies look task. Therefore, "Studio 63" to take this difficult task, with its headquarters in Florence (Florence), it has offices in New York and Hong Kong, and will soon open branches in Shanghai.
Difficult because the size of the project: the display of the objects of such shops is relatively small, so space must be to design a brand, a symbol of the appearance, but in general they should not go beyond the object itself. "Studio 63" was responsible for the concept of Breil-run the first two stores, one in Europe, Naples, and the other in the dynamic Asian Shanghai. The same concept to other stores will soon have been set up in the company, to build the world's other major regions, including Hong Kong, Sydney and Barcelona. "Studio 63" the founder and director Dei ed Orecchioni explains: "We and our customers from the beginning to pursue the concept is to make customers feel special, so we take advantage of 'Do not touch' the Breil slogan, created in the store two kinds of space: a 'touch' space and a 'Do not touch the' space. "
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