description

International professional brand personal care brands Fruits & Passion (Jiabei poetry), with high quality and new product ideas, advocating elegant, healthy, natural lifestyle. In fact, the brand since its birth, it has been legendary.

In 1991, Jia Bei, general manager and CEO of poetry • He plans to brothers and partners He plans decided to withdraw the busy work out, try to develop a philosophy of life with new products. Finally, natural body care products to his inspiration.

In 1992, the magic happened, are their two little angels - daughter, Camilla, and Fruits & Passion (Jia Bei Shi) also was born. After a team of experts and experts try to test smell, fruit extracts the essence of the classic body care products has finally emerged. One morning, so that He plans woke up, said: "France, I dream about that name! French and English Fruits & Passion Fruits & Passion!" The beginning, Fruits & Passion (Jia Bei Shi) the name will be become the key to the world.

True for Fruits & Passion (Jiabei poetry) swept the world, is its excellent quality. The authority of the beauty industry, according to contemporary research and investigation, in order to obtain the best raw materials, Jia Bei poem specially from France's perfume capital of Grace select spices and essential oils, fruit extracts selected from the cream of Germany, and by the regeneration of Spain and Italy recyclable glass bottles and Canada dotted appearance of the product packaging. Today, the brand involved in skin care, fragrance, home, food and other fields, to create a supreme quality, personalized design, environmental protection, stimulate ideas of life, and the perfect combination of art and a new realm.

Currently, Fruits & Passion (Jia Bei Shi) has established a global sales network of a large store, and infiltrate an alarming rate, New York, Paris, Taiwan, Hong Kong, Korea, Italy, the world's fashion forward positions. September 2005, the first mainland China store in Beijing, Shi Jia Bei Trade Mall has been officially open for business; in April 2006, Jia Bei friendly department store officially opened the poem; in May 2006, Jia Bei Shi dawn department store official business; in August 2006, Jia Bei poetry Pacific Department Store PCG store opened.