International Brand: Avon / AVON Origin: United States Founding Year: 1886 To enter the Chinese Year: 1990 Brand Status Brand Profile: Since its inception in 1886, in the long history of 120 years, with a frank and women to establish relationships and emotional ties and mutual trust, Avon fragrance from a California company developed into a large-scale multinational cosmetics the highest in the list of U.S. 500 to over 100 countries and regions, women provide more than 20,000 kinds of products, millions of women around the world opened the door to the cause, and through the world's largest women's foundation, "Avon Foundation" for women's health and welfare efforts. Brand Positioning: Avon (Avon), a beautiful woman, always exist for the company's long history in 120 years, the distribution of her unique charm. Brand Style: Our vision is to products, services and various aspects of self-realization, as most would understand that the most able to meet the global women's needs of Qi Ye - "know women better than women", which is Avon's core appeal, More is a solemn commitment to the majority of women. Target customers: Avon is a company belonging to women, its aim is "to become a best understanding of women's needs, women in the world-class products and services provided and to meet their self-fulfillment company. In short, become a more than women about women's company. " Because Avon convinced that women's progress and success is Avon's progress and success.
Operating conditions Product Category: main line: cosmetics, personal care products, incense, vice line: makeup, health food; Business model: direct selling combined with the store management Sales channels: Currently, Avon has established a set of integrated retail and single-level direct marketing advantages, with Chinese characteristics, the new channel model, consolidated stores, direct sellers and Avon indestructible "iron triangle" relationship.
Producer status Manufacturer basic profiles: January 23, 1990, Avon invested 27.95 million U.S. dollars, and Guangzhou Cosmetics Factory (December 1996 Fang Gudong 31 days of merger by the Masson Ltd) joint venture, "Sino-US joint venture • Avon Co., Ltd. Guangzhou . " November 14, 1990, China officially put into operation in Avon, Avon's first subsidiary in China - Guangzhou Cemetery Avon West Branch also began operations in China for the first time. November 1998, Avon invest 43 million U.S. dollars, in the Taiping Industrial Zone, Guangzhou, Conghua built production base production.
AVON brand theme
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