International Brand: Lancome / Lancome Place of origin: France Founding Year: 1935 To enter the Chinese Year: 1994
Brand Description: In 1935, Armand Petitjean founded LANCOME, name of the concept comes from a castle in central France LANCOSME. As the castle planted around roses, romantic mood, and Armand I also think that every woman is like roses, have their own characteristics and attitude to the castle on the name, Rose will become LANCOME brand logo, the first to perfume started as LANCOME, development has now become the leading trend of full make-up brand. Brand Positioning: high-end cosmetics have a noble origin Brand Style: put a bunch of rose fragrance brand condensed into a complex Target customers: have considerable spending power, with wisdom, lively, many outstanding qualities.
Operating conditions Product Category: main line: skin care, fragrance; vice line: make-up, men Business Type: Multi-brand management. Distribution channels: large-scale shopping malls counters, brand shops.
Manufacturer Status: L'Oréal Manufacturer basic overview: Since the end of 1996 to enter the Chinese market, L'Oreal company relies on advanced marketing methods and market of Chinese consumers and accurate grasp of the business by leaps and bounds in China, the rapid development of the workforce has more than 7,000. At present, L'Oreal has become the market one of the best-known multinational companies.
Lancome in 1935 began the world.
Armand Petitjean then seek a sound very French flavor, such as Vendome or Brantome brand name.
One of his aides suggested "Lancosme" ("s" is not pronounced) - This is the name of the Indre region of a manor. Recommendations were adopted, with the attendant changes made to the spelling, will be promoted to adjust the notes from s to o.
Building on the international cosmetics today are still a small flag flying side is that the origin of the Lancome brand name of pride and respect. One later became a fresh eau de toilette of the name, which is like a jump out from the Lanc me in a letter.
Lancome products Nios me and Nios me three years after the launch of Noctos me homophonic with Lancome.
Lancome brand theme
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