Basic information International Brand: Wella / Wella Place of origin: Germany Founding Year: 1880 To enter the Chinese Year: 1981
Brand status Brand Description: Century classic salon brand - Wella, always stand on the cusp of professional and fashion, hairdressers and consumers continue to create a plume of hair color fantasy. "Wella" The name is born in 1924, meaning "wave"; while in 1930 only after the current mark. Wella's name and logo has been registered in more than 150 countries worldwide patents. In 2007, joined P & G's Wella, opening a new logo and slogan. Identification of Wella very new brand vision for the continuity of the Wella's professional authority, let Wella hair from an image upgrade to fashion experts, advocates and leader. Brand Positioning: professional hair care, hair products. Brand Style: like a flower blooming, forever young Target customers: women of all ages
Operating conditions Product Category: main line: hair care, hair products Business Type: Multi-Brand Management Sales channels: professional hair salon, supermarket, cosmetic chain
Manufacturer Status: P & G Manufacturer basic profiles: Procter & Gamble was founded in 1837, is the world's largest consumer products companies. Every day, around the world, P & G's products and the world more than 160 countries and regions, three billion times consumers place in close contact. 1988, P & G was established in Guangzhou in China's first joint venture - Procter & Gamble Co. and embarked on the course of its business development in China. P & G Greater China headquarters in Guangzhou in Guangzhou, Beijing, Shanghai, Chengdu, Tianjin, Dongguan and Nanping has many branches and factories, employs more than 6300 people, total investment in China more than 1 billion U.S. dollars .
Wella brand theme
- CRYSTAL YEOMS., 32 YEAR OLD DESIGNER / STYLIST FROM CANADA
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