description

Shideng men, a men's wonderful land of China, China's reform and opening up in the wave of the sea in the sailing competition Zhu Bo. With far-sighted strategic vision and strong brand awareness, company invested millions of dollars for marketing and advertising, have a good market effects and brand communications. "Life accompanied Shideng suit" has spread north and south, a household name. Exquisite "golden button suits" stir the country, thus laying a Shideng men in the industry's most influential brand, won the "China's first suit," the praise. "Dare" Shideng men, the first to go abroad, attract foreign investment, import advanced technology in Europe, technology, equipment, men's business is the first realization of a joint venture combining the strengths of the Italian. Times Shideng men always maintained a positive spirit. To a new franchise model and business philosophy, monopoly in the domestic system integration and implementation of brand marketing, has made extraordinary market performance. Shideng the Italian men's elegant, sophisticated dress culture, and traditional Chinese dress culture, and blends together to create a unique brand identity of their own culture. After years of settling in, and gradually formed its own unique style - with the Italian cultural heritage, but also into the national traditions. Its products luxurious yet generous, yet timeless grace, rather than obvious avant-garde design, showing a successful man self-confident, open-minded, intelligent charm, leading the national men's fashion trend. --- Paris as the world's fashion capital, the top brand competition disputes Yan. Shideng men in their brand of men's Cultural Week held on the stand, in one fell swoop won the "best men on behalf of China" award; then in 2006, by domestic authorities as "Chinese Top Ten Influential Business Men brand." Little honor beckons Shideng brand brand vast prospects for long. We believe that Shideng men, will be "convinced" the world over! Brand Interpretation: SITTON Chinese name "Shideng": Shi, meaning the ancient meaning of an officer; the old saying goes, "good scholar Shi", referring to people who can have an official qualification, have excellent academic qualifications and who can made official. "Official" nature is actually "management." Therefore, the official, this has been "managing" or "manager" was intended. In the brand, the official refers to the intellectual man with a gentleman and successful men. Deng, the ancient meaning of a sealed into the Jazz, meaning the pilot examination; this translated into more than hard work, climbing, soaring, the brand, the board is bravely climb, across time and space, meaning long-term perspective. "Spectacular climb between heaven and earth" is the brand to be clear to the cultural mood. Brand interpretation: Shi Deng, hard times, the courage to climb, for life, for the cause, are, with tireless relentless pursuit. Sensitive and dry mixing, emotionally rich and delicate, with elegant charisma and temperament. With their never-ending quest for the cause, the success they are happy to do the brave pioneers. Shi Deng, is successful, noble, fashion, synonymous with wisdom. Shi Deng, is the ultimate lifestyle, is a spiritual pleasure, is the pursuit of life style. It represents the right to health and to enjoy success, freedom to relax the high comfort of life, who represents the modern approach to life: the cause of perseverance, pursuit of the ultimate life! Brand concept: from the style to the style that has run through distinguished, stylish, elegant living concept, in honor in dynamic intelligence, subtle implies passion, the nouveaux riches to give the city a flexible choice. Brand Culture: Beyond the standard secular vanity, returning to the supernatural encounter and comfortable. More rational expression of modern people, the concept of a more healthy life, showing the charm of its imposing appearance, temperament, elegant lifestyle and spiritual realm. Brand positioning: to wear out style - Shideng style of men's style Men ------ elegant perseverance, pursuit of the ultimate fine!