British EVERGREEN Group was established in the sixties of last century, the early international brand specializing in European garments OEM business, the twentieth century the nineties, as the world industry transfer, the United Kingdom EVERGREEN Group in Ningbo, China set up a wholly-owned sub- Chime-Long Group Ningbo Company, the Group covers an area of 260 acres, with a total investment of 220 million U.S. dollars. Lung Group has a long garment company in Ningbo, Cathay Pacific Clothing Company, Long Long Import and Export Corporation, Frankman (Frankman) apparel companies, Leddy yet (Redsong) clothing company, sea passengers (HIDOC) clothing company, Sheung Fung apparel ( woven) Company, long-Lung Computer Embroidery Company, Long Long Boom printing company, long Long weaving company, Jiangsu Textile Industrial Park, Long Suqian length of 11 companies, employs more than 2,200. Dedicated to the design and processing of international brands, long Takashi Business embodiment of more than 50 countries and regions, more than 200 well-known clothing brands WAL-MART, REEBOK, PIERRE CARDIN, POLO, ONEILL, CONVERSE-ALLSTAR, KENVELO, DISNEY , ADIDAS, QUICKSILVER, CALVIN KLEIN (CK), NEW BALANCE, UMBRO, JUST JEANS, Games and other merchants. Chime-Long Group is committed not only to design and manufacture world-renowned brands, but also to the British headquarters of the world famous HIDOC into the mainland in 2007, in the mainland, in Hong Kong, Hunan, Sichuan, Hangzhou, Ningbo, Guangzhou, Beijing, Zhengzhou, Kunming and other cities to open a brand experience living museum. At the same time, long-Lung Group's business management is also getting more sophisticated, enterprise management and the implementation of 6S site OEC Management Act, in accordance with international professional production management processes, has passed the ISO9002 international quality system certification, ISO14001 international environmental management system certification, WRAP WRAP Social Responsibility System Certification and OHSAS18000 employee health and safety management system certification.
Brand HIDOC "is not only a brand, but also a cultural symbol of clothing. Concern in the design of modern" intellectual "who face work, study, look under the pressure of pressing a" Broadwood "the idea of a happy life, the pursuit of natural, elegant temperament, learning and appreciation of beauty found to play unfettered imagination, seeking to restore natural and good, beautiful living nature, forming a sound psychological character. highlight the bright colors, bright, decorated with abstract patterns, words stimulate thinking and artistic inspiration. "HIDOC" have that fate. Pay attention to dress is a beautiful, stress and mood of the decorative body to meet the spiritual comfort to him. "HIDOC" style of the series and diversified, with easy to adjust, extend the scope for creativity in each garment, wearing a creation, is a mood, is a colorful way of life, the imagination of numerous novel, is a a moving and intimate story of childhood. So good memories from the clothes started. Special attention to detail in quality perfect. Emphasis on "details determine success or failure," and even concern for all finished products to each button and thread. Health, environmental protection, security and make every possible care. "HIDOC" we have every reason to believe the brand is guaranteed. Marketing strategy, we firmly believe that honesty is the gateway to the world of business cards. "HIDOC" open mind, let us start from the mutual choice to continue to thank each other, join together to create extraordinary value in aspiration. Join the European design style, communication style situation. Between the ideal and reality, "HIDOC" bridge to success. Price positioning, we take full account of the reality of China and the European levels of consumption, while ensuring good taste while wearing experience, compressed margins, extending the brand identity, so that prices at a reasonable price level. In the age of positioning, we positioned 20-35, has a good cultural qualities of the white-collar workers and university students. Emphasis on self extraordinary personality, respect for truth, goodness and beauty of life, optimism, self-confidence, independence clear. Our brand appeal: HIDOC, the beauty of blooming times.
HIDOC brand theme
- SONJA VOGEL., 26 YEAR OLD FASHION BLOGER FROM NETHERLANDS
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