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Company: M still Garment Co., Ltd. Beijing China excellent independent clothing brand export enterprises - the East is still the Brothers Clothing Co., Ltd., its business objectives to develop the China apparel retail market. The company mainly engaged in "MISUN" brand in China market research, product implementation, sales and brand promotion. Relying on the company's international advantage brothers, rice is still a global fashion trend research and market demand for research, for the majority of consumers of international fashion. Areas in the selection of excellent Chinese supplier of resources, the implementation of "production outsourcing strategy"; and through "MISUN" brand-operated stores in the business model, management model and profit model of the study, adopted a "franchise model" to expand the national market ; ultimately fashion for the Chinese taste of fashion products to provide value for money.
Brand Description: MISUN committed to the core age of 22-35 years have provided excellent value for money quality fashion women's apparel products, MISUN advocated by "Love work, love of life" to achieve "HAPPY NEW LIFE" concept, so MISUN for consumers mix and match fashion clothing business and personal products. MISUN advocate dressed, the workplace needs of business without losing the fashion sense of being, life situation needs comfort without losing the sexy, MISUN ongoing research customer needs, and to "ONE POINT DESIGN" The idea for the consumer design a dress for every .
MISUN product structure: Personality mix and match, mix and match fashion styles becoming more of a personality is a personality to promote. It will fashion and classical, hip hop and high-minded, extravagant and the simple, complicated and simple integrate and abstract use wearer to manifest themselves with a personal style, so humble, single items are radiant, deduced distinctive presence. Each style is not how beautiful, approachable but still maintained their own dress style, reflect the most realistic fashion. The consumer group has a strong theme of self-consciousness, independent and ease the pace of life, Petty comfortable, wear with a stylish, casual and comfortable. Fashion business: the age of 22-35 years old and fashion tastes of women, their pursuit of easy, pleasant pace of work, expected to break the shackles of orthodox business equipment, wear fashion, but decent generous; low-key, but without losing self-personality. They pursue the same with men, social status, behavior self, independence, pursuit for quality and a taste of pleasure. For them, the quality of clothing is an important factor in consumer decisions. The subject product profile shape simple, elegant version of type, quality, value for money. Performance with exquisite design details simple style; to humor the way, decorative details.
MISUN consumer behavior MISUN serve 22-35 years of age from different walks of consumers. They understand that and strive for their own cause, but also know how to enjoy life in leisure. They dress appropriately in the workplace, stress quality, reflected in the pursuit of high quality simple. Fine detail is an important factor in their decision to consumption. In life they learn the most cutting-edge fashion trends, have their own dress style, like holiday travel, shopping, nightlife. Their pursuit of the most relaxing and good taste of leisure time. MISUN group of consumers to enjoy the work, enjoyment of life, there are optimistic about a healthy lifestyle, there is a taste of the Petty family.
Our Vision Within five years, the supply of resources, integration of China's light industry, to create fast fashion supply chain, to provide excellent value for money and good taste fashion fashion items, so MISUN into an outstanding, acclaimed fashion brand. Five years later, the supply of resources, integration of China's light industry, to create fast fashion supply chain, for the taste of the fashion world has to provide value for money for daily necessities, so MISUN the world's best, there is word of mouth fashion brand.
MISUN value of existence On employees: The development of rice still provides a platform for pleasure, to achieve the dream career employees; For consumers: to have quality fashion fashion needs to provide value for money products; Of the society: to change China's garment industry's international reputation, to become harmonious corporate social responsibility; The agent: The MISUN rapid supply chain resources and brand to become the region's fine agent brand; For suppliers: ODM suppliers for the best growing sales channels, industry suppliers to achieve the brand; To the shareholders: to create high returns, Everlasting, respected and outstanding enterprises;