Shanghai Shang Hong Garments Co., Ltd. is a professional children's clothing business. Companies design, production, sales of European wind series brand children's clothing, and strive to bring Chinese children to the combination of Western and Oriental children's wear fashion. Relying on research and development capabilities within the high-quality design, using a unique positioning strategy, market development, first the red, white and black colors of the Maikedefu based brand. With reasonable price, and scientific management methods and business models continue to win the majority of consumer awareness and children's wear industry launched a wave of red, white and black with the classic pop culture.
Maikedefu Kids focuses on breaking from the garment quality. Kids sought to change the past only the practicality of the pursuit of (durable, dirt, wear), while upgrading to a higher aesthetic level, advocacy intimate, comfortable, stylish, simple, classic design, so that children's clothing and adult clothing is also the same as have a fashion element, and more attention to clothing color, style and environmental performance.
Maikedefu Kids products are two cute little dolphin for the image of the behalf of not only reflects the urban children, lovely bright character, but also embodies the concept of environmentally friendly brand of peace. Maikedefu Kids Series advocate respect for nature and urbanization, the pursuit of true self-lifestyle, and fashion with efficient information-led international integration, will cleverly mix of international pop elements in the design, so each one Maike * dever Kids are designed with unique taste, while stressing the rich and varied between a single product can match, and combined with the actual needs of the Chinese market, so Maikedefu Kids creative style and vision to guide and inspire consumer the needs of those potential
1. Trade name: Chinese: Maikedefu English: MIC-DFN
2. Brand positioning: create the "Children's fashion," the leading brand.
3. Brand slogan: lovely children, the parents love and care!
4.LOGO interpretation: Two cute little dolphin trace of infinite aura, the sun, the sea, where her mother enjoy a broad mind to Carol ... ...
5. Brand Culture: the European fashion and the combination of Chinese culture, reflecting healthy, progressive, sports, fashion and cultural connotations.
6. Product main color: black, white, red
Second, the brand style
"Maikedefu" children's clothing line, "All for Children" targets. Chinese cultural background, the European fashion theme, introduced red, white and black color-based series of children's clothing products. "Maikedefu" with its simple, bright colors, casual, fashion, style and comfortable, natural design style, leading in "health, fashion, leisure," the human design, so loved, "Maike De FU "to which the children can really appreciate those quiet romantic, passionate, unique and beautiful fashion, and" Maikedefu "The kids build a healthy, happy, confident image.
Third, brand strategy
1. Brand positioning: the European fashion combination of Chinese culture, reflecting healthy, positive, sports, fashion and cultural connotations.
2. Price positioning: the medium price range high-end products; mid-range products low price.
3. Product groups positioning :1-12 years old.
4. Product Development Strategy: Children's recreation-based fighting, sports, fashion phase with various styles, with free.
5. Market Strategy: The Franchise for the development center, a multi-level structure of the sales network.
MIC-DFN brand theme
- AUTILIA ANTONUCCI., 28 YEAR OLD STUDENT AND BLOGGER FROM AUSTRALIA
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- CHIARA FERRAGNI., 30 YEAR OLD BLOGGER FROM ITALY
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- SOPHIE BAILEY., 24 YEAR OLD MODEL FROM UNITED STATES
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