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Perhaps you know that Alexander McQueen (Alexander McQueen) is a well-known through his skull scarf, but Alexander McQueen (Alexander McQueen) ideas may be far more than that! Alexander McQueen (Alexander McQueen) is a British fashion circles has the famous "bad boys", called "terrible naughty" (enfant terrible) and "British fashion hooligans" (the hooligan of English fashion). Alexander McQueen (Alexander McQueen) early controversial work clothes, including the name "package fart who" (bumsters) pants, and called "plateau rape" (Highland Rape) of the series design, he focuses on high drama, abstract ideas, like, people like to die, the other a bunch of others as Yao Yi terrible.

Alexander McQueen (Alexander McQueen) is the youngest of the "British Fashion Awards" (British Fashion Awards) winners, who between 1996 and 2003 a total of four times won the "Best British Designer" (British Designer of the Year ). He was awarded the Commander of the Order of British Empire (CBE), is also the Fashion Designers Association Award (Council of Fashion Designer Awards) for Best International Designer (International Designer of the Year).

December 2000, Alexander McQueen (Alexander McQueen) and Gucci Group (GUCCI) alliance, which made 51% of the shares, while McQueen as the company's creative director. GUCCI Group's expansion plans include London, Milan and New York set up shop and put Alexander McQueen (Alexander McQueen) of fragrance products "Kingdom" and the recent "My Queen" brand. In 2005, McQueen and the sports brand Puma (Puma) to launch the special style of sports shoes.

In 2006, Alexander McQueen (Alexander McQueen) launched youth-oriented brand, vice line McQ (Mai Kou).