description

The term "office ladies" - originated in the early 20th century, was originally used to describe professional women, women came to be widely used as a synonym for fashion. It is a symbol of independence, autonomy, have a strong self-awareness and self-expression of women. In 1991, the Italian chief designer Mr.Alberto Salvucci proposed to combine career and fashion, make it even more vivid and more market-oriented. Taiwan's designers started to design these two elements in close contact with the product. In 1992, Taiwan's footwear industry in product innovation conference letter introduced the name "post show" fashion shoes, its romantic atmosphere, beautiful style, popular pet overseas markets, the same year the brand "post show" renamed as "office ladies . " Taiwan was established in 1993 "office ladies" International (Holdings) Limited. Successively in Paris, New York, London, Tokyo and many other European and American, Southeast Asian cities to set up sales outlets in order to produce advanced integrated management model for the rapid occupation of overseas markets. Brand positioning "office ladies" brand style: fashion, elegant, refined woman shoes, the premium brand, unique product style, fashion and career as one of the dual characteristics, adhering to the Italian fashion and individuality in Europe and America, with the design of subversion concept "white-collar Beauty" brand positioning :18-38-year-old woman they are concerned about the trendy fashion, chasing popular front; their independence, autonomy, have a strong sense of self-expression; they are open-minded postmodernist desire life, their strong purchasing power, there some brand recognition, cultivate brand is a sense of belonging "office ladies" design quality, fashion, fashion trends closely follow the simple practical fashion, sexy, elegant style of combining elements of the world's clever use of popular consumer learn more about China