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"A book holds a house of gold, a beautiful woman in the book," Summer in the sea after China said he really understand the true meaning of this sentence. Hua Xia subordinates speaks for itself as "the Ferghana BMW" - this horse is difficult to tame, but once the "surrender", the only proven loyalty. They gave the gift of Hua Xia is twelve different attitude of the "white marble horse sculpture." The top three was admitted to the University of Liaoning Province, China, summer is mild-mannered fellow. "Over the years I have been to do with the two modes management on the one hand we manage our team, in the operation of our products and brands; the other hand, we manage our customers." Hua Xia "secret" is business people . Costumes by positioning the text in the target group, she said: "The treasure career and emotions, ordinary and great Chinese men are worthy of our respect and heart to serve them." This mind, the onset of emotional marketing by text and gorgeous cultural marketing picture. "A man is his most impulsive emotional heart strings Flanagan," so, according to the text in the suit sold, put up emotional "tear gas" - a touching true story. Valentine's Day in 2003, Hua Xia against all the odds, so that tens of thousands of men close to Beijing, "fear" to receive the unexpected "peach": dessert, rose and says "you never lover - according to the text," the card, transfer for the elephants. Mozhun Hua Xia Chinese cultural characteristics of its capability to toggle the "China's love chords simple man," she so confidently put back in their own coffee shop, or even Louis XIII, in the face of employees questioned, she responded : "The courage to open the Louis XIII dig at least eighty thousand people to buy our products!" But is this master of emotion, but insisted on promoting rational consumption, she hung this sign in the dressing room: "You remind rational consumption, and to their parents in their old age, for their children's future. "Hua Xia explains:" A man carrying a very large pressure, is the mainstay of the family and our sales staff if you encourage him to buy something of $ 8,000, he returned home very may face his wife's verbal abuse, face the embarrassment of a month, he will not come up the store and I hope that the guests can very comfortably purchase. maybe he took the text only in accordance with the 2000, but he will come He will never in this life only 8,000 yuan to buy something. "Hua Xia was a good businessman, she a lot of" take the industry's condemnation "of the marketing war seems to be" without ", but has a deep rational support:" Management internal control of the CEOs who are CEOs of listed companies, we have very strict cost control. "However, if the result of rational and scrap the" passion and emotional care, "it is very worth the candle: the" combination of emotion and should be very perfect system . "according to the text within the published called" fly the nest ", taken from the poet Rabindranath Tagore's" birds series ":" I make my employees more than the birds of Tagore's novels, according to the text is that they always nest. " Therefore, according to the text of the employees live, "Ms. Master"-like life, according to the text of Chinese enterprises is rare to implement the "housekeeper system": staff breakfast, lunch, afternoon tea, fruit or something must have. Winter, "housekeeper who" give according to the text of the staff cook ginger tea. "Small things, I think the hearts of our employees will leave a deep imprint." "Business a little bit more, this stable and warm than to give them 100 dollars plus more they feel warm." Therefore, when the summer to a well-known Chinese enterprises the visit sighed and said: "In particular the detailed system requirements (business) for most employees are not confident when I touch a particular case is that it is not even close to the wall of the switch are label, says the switch is so and so who is responsible, the supervisor is so and so, we have seen in which the family inside this note, the supervisor is the husband, executor of the wife? "